Events
- Date:
- Thursday, 14 Sep 2017
- Time:
- 11:00 a.m. to 12:00 p.m.
- Location:
- 191 Communication Arts and Sciences
- Department:
- Asian Studies Center
Mr. Sodhi will present Amul's enduring ad campaign "The little Amul girl," describe the genesis of this farmers' brand, its evolution, and share his perspectives on how to create and maintain an ageless brand and sustain the faith of consumers. The presentation will be followed by a Q&A session and open discussion.
MSU Welcomes R.S. Sodhi
Join R.S. Sodhi, managing director of Amul India, as he visits Michigan State University to honor Spartan alumnus Verghese Kurien and share his insight and perspectives on agribusiness, the dairy industry, and marketing.