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YIELD Agripreneur Spotlight: Joshua Ayinbora

Published: Monday, 02 Apr 2018
Author: Global Youth Advancement Network
Department: Office of the Dean

While pursuing a post-graduate degree in petroleum and gas engineering at the University of Salford, 27-year old Joshua Ayinbora was determined to build the fastest-growing and most prolific business in Africa. 

Ayinbora and his business plans have been selected for mentorship and observation by Young Innovators in Entrepreneurship, Leadership and Development (YIELD). In partnership with MSU's Global Youth Advancement Network (GYAN) and funded by MSU's Alliance for African Partnership, YIELD is an initiative that helps young entrepreneurs access and maximize opportunities in the agri-food system in Africa.

As a scholar, Ayinbora turned to scientific literature and reports from the World Bank and African Development Bank for inspiration. Shortly after completing his studies, Ayinbora founded Groital Company Limited

Groital is a LLC involved in the production and supply of exotic vegetables, mushrooms and pineapples, with clientele spread across Ghana. Ayinbora uses his engineering background to research and utilize improved technology in crop production that improves yield. The company incorporates advanced technology into their daily routines, such as using drones to monitor plant health and track diseases. Groital also supplies free potable water to communities close to their farm, as part of their corporate social responsibility. 

"At Groital, we represent the next generation of farmers in Africa by addressing food needs as well as societal concerns," Ayinbora said. "I started the enterprise with a single employee in 2014, and I now have over 10 people in full-time employment."

Even more remarkable is the fact that when Ayinbora started Groital, he only had a half-acre of land that has since grown to 30 acres in four years.

"My vision is to expand onto 5,000 acres of pineapples and 1,000 acres of vegetables in the next five years," Ayinbora said.

A major factor in limiting the growth, expansion and wealth creation of small businesses in Africa is limited access to capital. Ayinbora confesses that his toughest challenge has been access to credit to expand operations, not unlike other entrepreneurs across the continent. In most countries in sub-Saharan Africa, a lack of collateral significantly limits micro and small enterprises when attempting to scale up and secure facilities.

Ayinbora, who describes himself as determined and passionate, did not allow his limited financial access to deter him. Instead, he worked toward and won the Total Startup 2016 award, as well as another prize from TechnoServe Ghana, as part of Engine 2016. Both awards are highly competitive and provide entrepreneurs the resources and skills needed to improve their businesses.


To learn more about Groital, visit groital.com